Valentine’s Day 2020 is changing as Americans are exploring new ways to connect with their lovers. Of course, flowers and chocolate are the traditional gifts, and diamonds are forever. But for all its fuzzy feel-good vibes, Valentine’s Day is a holiday that has not kept pace with cultural change. On Wednesday, February 12, just in time for Valentine’s Day, we have a unique interview with Barbara Cook, President of the Lovers Family of Stores. Learn why this female-founded and operated company is a far cry from your average adult boutique, how there are plenty of ways to make romantic gestures and why times are changing.
Lovers Family of Stores’ President, Barbara Cook, joined the brand in 2018. She is a transformational, dynamic leader and strategic thinker with more than 30 years of experience in retail management and a proven track record of leading startups, turnarounds, acquisitions, and sales uniquely across multiple sectors. From Starbucks to GAP to T-Mobile and other well-known consumer brands, Cook is a qualified and seasoned leader for the Lovers Family of Stores. After years working with mainstream brands, Cook decided to take a chance. She leads the adult brand because of her beliefs in inclusivity, the opportunity to disrupt a stagnant industry and the importance of bringing the retail experience to meet the customers where they are.
Listen to Barbara & Mark here: