The Power To B – A Look At Infertillity

ImageThe creators of The Power to B bracelets got their big break at the recent Academy Awards after celebrities enthusiastically embraced the inspirational designs at a pre-Oscar event. Based on the popularity of the jewelry collection, The Power to B will now be permanently featured at the exclusive GBK Brand Bar boutique in West Hollywood. Additionally, the sisters who launched the empowering jewelry line after their personal struggles with fertility are donating 20% of sales during April National Infertility Month to the Hope for Fertility Foundation.

The Power to B stole the show at a pre-Oscar event as top celebrities enthusiastically received the line of inspirational bracelets. Based on the buzz about the new jewelry collection, The Power to B will now be featured at an exclusive gift shop in Hollywood.

“We certainly feel like we got our big break as our designs were so well received by both men and women,” says Christina Baribault Ortiz, co-founder of The Power to B. “It was an unforgettable opportunity to personally interact with all of the gracious celebrities and to see their excitement about wearing our bracelets.”

Among Hollywood A-listers like Viola Davis, Anthony Anderson and Jason Ritter, Christina and her sister and partner Raeann Baribault Schwartz particularly bonded with Terrence Terrell, the actor who plays Eli Russell on the CBS series “B Positive”. The pair is hoping to partner with him for some creative product positioning on an upcoming episode.

The siblings from Connecticut debuted The Power to B at the GBK Brand Bar on March 25 and March 26. The invitation-only gift boutique for celebrities, influencers and VIPs was held at the Beverly Wilshire Hotel where many of the Academy Award nominees and attendees stay.

As a result of the overwhelming response, GBK has selected The Power to B bracelets for a permanent spot at its high-end, bespoke general and gift store located at the Kimpton La Peer Hotel in the heart of West Hollywood. The Power to B joins the carefully curated selection of products described as the perfect place to find a gift for those who have everything.

“For a first-time exhibitor at our show, The Power to B generated a lot of excitement among the top talent walking through our space,” said Gavin Keilly, President of GBK Brand Bar. “We look forward to having the jewelry company back next year.”

The emotional highlight of the event for both sisters was hearing attendee and actress Ashley Greene’s announcement that she is expecting her first child with husband Paul Khoury. The actress, best known for her role as Alice Cullen in the Twilight movies, shared the happy news on the first day of the gifting bar. “Since The Power to B designs were born out of our six-year combined struggle to conceive, it was so moving to witness her joy in person,”  says The Power to B Co-Founder Raeann Baribault-Schwartz.

She explains how the pair found the fortitude to overcome many fertility obstacles by displaying visual messages of positivity throughout their homes. This inspired the third-generation jewelers to create stunning wearable words of encouragement to empower women of all ages to tap into their inner strength and courage. The collection emboldens everyone to B Strong, B Fierce, B Badass, B Limitless or B Fearless.

The bracelet design links cursive phrases with either a colorful bolo cord or a delicate chain held by a lobster claw clasp accented with a black gemstone known for positive energy.

Prices are $68 for a cord bracelet, $78 for a silver, rose-gold plated or yellow-gold plated bracelet and $98 in a necklace. The Lux collection offers necklaces, rings and bracelets in 14k white or yellow gold with diamonds starting at $495-695. Several exclusive items that debuted at the Academy Awards event are now available for purchase.

“Every aspect of participating in this event exceeded our expectations,” adds Christina. “We are thrilled to have our designs catapulted to prominence from coast to coast.”

Currently, The Power to B collection can be purchased online at www.ThePowertoB.com or in-store at Baribault Jewelers at 81 Rankin Road in Glastonbury, Connecticut. The line is also available at Water Street Jewelers locations at 769 Boston Post Road in Madison, Connecticut and 61 Whitfield Street in Guilford, Connecticut.

About The Power to B

Created by sisters and designers Christina Baribault Ortiz and Raeann Baribault Schwartz in 2019, The Power to B fine jewelry collection aims to bring women together in joyful empowerment. The stunning 14k gold- or gold-plated phrase bracelets, necklaces and rings remind women to B Strong, B Fierce, B Badass, B Limitless, B Fearless, or B You. The Power to B is about being fearless enough to speak your dreams into the world and being strong enough to turn them into reality. Learn more at thepowertob.com.

Listen to Christina and Raeann with Mark Alyn here:

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